Wilcox Foods
ROOTED IN THE BAY AREA SINCE 1946
Wilcox Foods has been proudly rooted in the Bay Area since 1946 – that’s nearly 80 years of unsurpassed quality, safety, and service. From our origins in the ice warehouses of San Francisco, we’ve grown to become one of the most trusted Bay Area food distributors. But that’s just the beginning.
In 2021, Wilcox Foods was acquired by the Schoop family, who were long standing customers of Wilcox through their San Francisco-based concessions business, Annie’s Hot Dogs. Cathy, David and Allison Schoop bring extensive food and customer service experience, and the same pioneering spirit that’s in the heart of every San Franciscan.
- Scope Of Work
Branding, Graphic Design, Visual Identity
- Client
Wilcox Foods
- Creative Director
Avi V.
The Work
We have had the privilege to work on Wilcox Foods rebranding, the mission was to create a brand identity that will represent Wilcox Foods’ history and story together with the Schoop family values:
We care.
We do what’s right.
When you need us, we’re there.
We go for the win-win.
We strive for better, every day, in every way.
And what we promise, we deliver.
